Latinos love socializing and they are in constant touch with peers, friends or relatives, so it’s not a surprise that a new report released by the Pew Research Center finds Latinos are the largest group of social media users.
Eighty percent of Latinos regularly use social networking sites. This is eight points ahead of the average American.
More social media users
The report by Joanna Brenner and Aaron Smith confirmed that the number of social networking site users continue to grow.
As of May 2013, almost three quarters — 72 percent — of online U.S. adults use social networking sites, up from 67 percent in late 2012, according to the report.
When the Pew Internet Project first started asking about social networking sites in February 2005, just 8 percent of online adults said they used social networking sites.
In addition to asking about general usage of social networking sites in the survey, Pew included a stand-alone question about Twitter and found that 18 percent of online adults are now Twitter users. This is roughly double the 8 percent of online adults who used Twitter in November 2010.
Latinos are also the largest users of Twitter — 28 percent — 10 points ahead of the average of all the Internet users.
Internet users ages 18-29 are the most likely to use Twitter — 30 percent of them now do so.
Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older Internet users in recent years.
Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years — from 13 percent in the spring of 2009 to 43 percent now.
The results of the report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older.