Jencarlos Canela’s ‘Scan Me': A unique way of promoting his new album

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Jencarlos Canela, Scan Me

Jencarlos Canela releases ‘Scan Me’, a docu-series to promote his new album. (Photo Facebook)

Jencarlos Canela is more than just a pretty face. His love and passion for music jumps out at you solely by the smile on his face and by the words he believes. To him, the most important thing in life is to search for your happiness, to search for something you are passionate about. That is why he dedicated himself to music, it is his path.

Apart from music he is also known for his acting. He has appeared as the lead role in soap-operas such as “Mi Corazon Insiste” and “Pasion Prohibida“.  He won Breakout Artist or Group of the Year POP Music at the 2011 Premio Lo Nuestro Awards and is now working on releasing his third album, which he is promoting in a very unique and personal way.

Jencarlos Canela gets creative with ‘Scan Me’

The Cuban-American singer is coming out with his third album and the first single to be released will be “I Love It”, which will be released at the end of this month. But he is taking a different approach when it comes to promoting his work; he is doing it through “Scan Me”, a documentary about himself and his unconditional love for music.

“Find your truth and defend it,” says Jencarlos Canela in the promo to “Scan Me”. Within it, he mentions the concept of destiny and how we’re all destined to have one or more purposes in life, but you write your own and decide which route to take. In his case, he said that God gave him many different paths to choose from and he chose the path of music. “Scan Me” (“La Serie”), will include 14 videos showing the creative process of the creation of Jencarlos Canela’s third album.

Check out a sneak peek of ‘Scan Me’

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