Eva Longoria just directed and starred in her short film, Out of the Blue as part of Canon’s “Project Imaginat10n”.
The user generated photo contest helmed by Ron Howard and Canon, gives five celebrities the opportunity to direct their own short film. Celebrity directors, include Eva, Jamie Foxx, Biz Stone (Twitter co-founder), Georgina Chapman (designer and co-founder of Marchesa) and James Murphy (founder of LCD Soundsystem) the talented directors will be directing short films inspired by consumer photos.
Canon’s “Project Imaginat10n” required the five contestants to make one film each, based upon photographs submitted by everyday photographers.
“This project is genius-linking people I personally admire with the limitless untapped creativity in everyone.” Longoria said about the project. The actress is passionate about Cannon letting her get behind the camera for this project.
Out of the Blue is the story of a tough, sexy woman fighting her way through a series of unique physical challenges to stop a mad man. The female character’s mission takes a surprising turn that leaves us wondering if it was all just a game. The film co-stars Amaurey Nolasco (Prison Break) and will premiere at Canon’s “Project Imaginat10n” Film Festival in Fall 2013.
“It’s a mini-action epic,” says Howard of Longoria’s project to the Hollywood Reporter. “It’s pretty ambitious. She’s always been athletic, and so I think she wants to show that physical side of her off, in additional to her creative leadership and directorial skills.”
In the following video the actress shows the pictures she has chosen for her film. Check out her winning photos announcement here for the Long Live Imagination project: