Nora Leanos is a sports anchor/reporter at Telemundo Dallas, and she is well aware of the challenges that she faces.
“As a female sports anchor I’ve dealt with two professional barriers,” she says. “One is being a woman in a male dominant field, and the other one is making my way in a Top Five Hispanic market like Dallas. Forget about the locker room issue, professional players are used to seeing females on assignment.”
Sports is her passion and seemingly always has been, as she describes in this promo video for her station:
But unlike a lot of other journalists who cover sports, she did not play the games when she was in school.
“I never did,” Leanos says. “I’m not an athlete, I’m a spectator.”
Her interest in watching sports started early. She was born in Deming, New Mexico, and was raised in the northern region of Chihuahua, Mexico.
“I’m a huge soccer fanatic,” she says. “It is part of my culture. I grew up watching Mexico compete in FIFA World Cups. I grew up watching (boxer) Julio Cesar Chavez as he won all of his bouts. Once I was in college, I decided to combine my two strengths: Sports and journalism.”
Leanos says sports marketers and executives would be wise to pay attention to Latina sports fans because they know the score.
“Latinas in sports are passionate. We argue. We cheer. We know who won the game and why. We know the ref’s name. We know everything,” she says. Leanos adds, “Finally, we are getting recognition by having Latinas as sports anchors and reporters. We have crossed the ‘macho’ frontier.”
A University of North Texas graduate, Leanos has been covering sports in the Dallas region for more than seven years. And she is quick to point out a well-rounded resume, “I was the Dallas Cowboys’ Spanish-language sideline reporter for the 2012 preseason home games. I covered Super Bowl XLV at Cowboys Stadium working for Univision. I covered Texas Rangers first World Series and their first American League Championship in 39 years.”
And Leanos remains determined to make her mark and keep breaking the “macho” frontier.