This election cycle, the power of social media is being summoned by Michelle Obama and Ann Romney in the race to get their husbands into the White House.
Social media these days allows notable personalities to connect directly with the public. In an election year, the power of social media is even more notable, and this year, campaigns for public office have tried to harness that power and influence to produce votes.
Particularly, the wives of the presidential candidates have taken to Twitter and other networks to support their husbands.
“The campaign then becomes visible through another set of eyes and followers are able to see facets of the candidate, which may not be readily visible in the news,” writes Jim Tobin for Social Media Today.
Both Michelle Obama and Ann Romney have a presence on Twitter. Obama’s Twitter account is run by the Obama 2012 campaign staff with the first lady tweeting sporadically, while Romney’s account appears to be run by Mrs. Romney herself. Facebook is also a must for the two ladies, although as with Twitter, Obama’s profile is run by the campaign and Romney’s profile is written in the first person. On top of that, both keep Pinterest accounts with family pictures, recipes and campaign items.
Michelle Obama vs. Ann Romney’s social media power
Michelle Obama is the more popular of the two—she has more than one million followers on Twitter, for example, compared to Ann Romney’s 132,865 followers—but as Tobin points out, Romney has gotten involved with the social media networks fairly recently.
In an election season that has seen a lot of discussion about women’s issues, having their wives connecting with the public helps President Barack Obama and Gov. Mitt Romney connect with women, a key demographic.
In addition, it is worth noting that before Ann Romney spoke at the Republican National Convention, it was expected that she would serve to humanize her husband, who is often mocked in late night shows such as “Saturday Night Live” as being “robotic.” Ann Romney’s social media endeavors—as well as the first lady’s—definitely serve to fulfill that mission, to provide a relatable image in a harsh political campaign.