Latin musician Don Omar’s remake of “Danza Kuduro,” a Portuguese song, has put him on the international map. His hit song has also called the attention of Zumba.
He’s developed a partnership with Zumba, the dance fitness company, where he licensed “Danza Kuduro” for their classes and will write them an exclusive new song called “Zumba.”
His Zumba songs will include a music video and a specialized choreographed routine that will be distributed by Zumba’s network of instructors worldwide, reports Billboard.
Before becoming one of the most internationally recognized reggaeton artists, Omar— born William Omar Landrón, on February 10, 1978, in Villa Palmeras, Puerto Rico— was a preacher. His career took off in 2002 with the release of his single “Desde que llegó.” He released his debut album “The Last Don” in 2003.
Since Omar’s “Danza Kuduro” video posted on YouTube in August 2010 it has reached over 338 million views.
“At the beginning, none of us were thinking it was going to be so big,” Omar told Billboard. “With all due respect to all of the other artists I’ve worked with, I can say ‘Danza Kuduro’ is the biggest single in all my career.”
Omar success was reignited when he realized the potential to reach his fans via social networks. In about two years, Omar along with his label Universal Music Latino, grew his Facebook presence from 1.9 million to over 10 million fans.
“Thanks to my online reach and engagement, I was able to see what my fans wanted, so I realized it was my homework to figure out how to give them more of that.”
Omar is nominated in 14 categories in the Billboard Latin Music Awards that will air live tonight, April 26, on Telemundo at 7 p.m. EST.
Read it at Billboard