See Photos: VOXXI launch party at the Newseum in DC
Latinos are the fastest growing minority, yet mainstream media fails to connect with them. That’s set to change.
VOXXI, a multimedia platform for Latino Americans, officially launched Feb. 7 at the Newseum in D.C.
“We now have a news outlet that has no boundaries, limits or constraints. With VOXXI there is a unique opportunity to benefit all Latinos and our varied interests. We are the town square or plaza of old days,” said Dr. Salomon Melgen, Chairman of the Board of VOXXI.
VOXXI is the voice of the Hispanic 21st century. It provides quality insight, blogs, and in-depth analysis on daily news and information, on domestic and international affairs, that is relevant to the acculturated Hispanic market. Its news and blogs are more tailored to the Latino audience.
Rep. Mario Diaz-Balart introduced Sen. Robert Menendez, (D-NJ), as a “giant” who rallies for the Hispanic community. “As the largest minority in the nation, now with many generations and whose language is English dominant but who care very much their much for their Hispanic roots, that’s a whole generation that entities like VOXXI are going to attract. As well as the rest of the population who is not Hispanic, but is increasingly interested in what the Hispanic community is all about,” Menendez said.
“All of us who have kids or grandkids we know they were born here, they were reared here, they’re about as American as apple pie, but they’re also very proud of their Latino roots. And they’re proud of their native language Spanish, but they have difficulty speaking in Spanish. So to have it be in the English language is just perfect and it will probably be an interesting mix,” said Rep. Ileana Ros-Lehtinen, (R- FL), who was among the political supporters of VOXXI.
Emilio Sanchez, president and CEO of VOXXI and former managing director of EFE News Agency, founded the site in August 2011 with Melgen’s financial backing.
“We chose to launch VOXXI from the Newseum to show the importance of the role of journalism in a free society and the role of good reporting to represent all the Hispanic communities with a strong voice,” Sanchez said.
Within a few months of the site’s beta phase, it gained support from the Latino community from west to east coast.
“The importance of having the presence of Latino voices is for the country at large to begin to understand this very significant part of the population,” said Felix Sanchez, chairman of the National Hispanic Foundation for the Art.
“Media has not kept up with the pace of the demographic,” Felix Sanchez said.
The population Sanchez is referring to are the 50.5 million Latinos who reside in the U.S. He’s joining VOXXI to fight for Latinos nationwide to be recognized as an integral part of the U.S.
“We all know that the role of Hispanics in this country is changing and growing. Now, with VOXXI helping to engage, educate and inspire Latinos…we’ve reached an important milestone,” Mario Diaz-Balart said.
Hollywood’s Latinos made an appearance at VOXXI’s launch including master of ceremonies Esai Morales, award-winning actor and co-founder of NHFA, Tony Plana of award-winning show “Ugly Betty,” and Aimee Garcia of the award-winning show “Dexter,” who asked, “How is it that it is 2012 and we haven’t had this (VOXXI) sooner.”
“I really think it is important to have a platform like VOXXI where my generation and the generation after me can see role models,” Garcia said.