Dave Capella, a singer and host from a national television station in Venezuela, Canal I, is now hoping to reach out to a U.S. bicultural audience. He’s bringing an innovative strategy with him: Interactivity.
Capella’s TV program, called ‘Boom‘, was a success among Latin American teenagers because he and his crew encouraged a two-way dialogue among a young audience. Viewers were able to contact the program by telephone, skype or via twitter. They were granted the option of speaking with their favorite artists, while becoming part of the show.
The program also developed an intercollege league, school contests among other activities, which engaged further participation. He also built a ‘Boom’ Café – a restaurant based on the TV show- and a radio station enabling young people to create their own radio program.
Capella is widely known in high schools across eight Latin American countries from Venezuela to Perú. He has also opened concerts for the Jonas Brothers, the Rasmus and the Black Eyed Peas.
He’s banking on a similar strategy for the United States hoping to present this TV show in several local stations.
Capella has wasted no time already designing a bilingual TV program focused just for teenagers:
“The next generation will speak english and spanish,” Capella said. “Hispanics put spice in the new age of communication. Look at Shakira or Pitbull: They are latinos, successful and famous artists.”